Posterous theme by Cory Watilo

Yahoo! крадётся в Россию

Компания Yahoo! планирует завести своё маленькое представительство в России - пока численностью в одного сотрудника. Yahoo! начала поиск кандидата на должность Community Manager - менеджера по работе с сообществом, который будет отвечать за продвижение на российском рынке фото-сайта Flickr и сервиса социальных закладок Del.icio.us. Цитата из вакансии:

The CM will work closely with East European development and marketing team. His/her initial focus will be initiating community interaction which is facilitated through the use of blogs, ratings and reviews, forums, and other tools. The concept of convening people in a virtual space includes a range of online activities such as collaboration, virtual networks, Web-based discussions, sharing media etc. as an online community is a group of people sharing common interests, ideas, and feelings over the Internet.

Your responsibilities as Community Manager will include:
• Foster community growth and engagement
• Raise the quality of user-generated content
• Monitor the pulse of the community and work closely with the product marketing team.
The community management role is an essential function of any service that offers community features. The primary role of the Community Manager is to foster community growth and engagement including:

• Interacting directly with members including blogging about new features and tips, commenting on user blogs and other contributions etc.
• Modeling and articulating desirable community behaviors
• Identifying the most active users and encouraging them
• Identifying new users, welcoming them, and encouraging activity
• Gathering and reporting on community sentiment/metrics
• Representing the voice of the user and reporting community insights to the broader team
• Communicating the voice of Yahoo! to the community.
• Communication with Y! customer care Additional tasks:
• Work with marketing and product team to launch Y! products in local market
• Surface interesting content/featured members to drive interest and engagement
• Send emails to individual users to increase engagement and positive participation on the product
• Close the loop when Y! makes changes or decides not to make changes requested by users
• Develop and manage recognition programs for your most valuable members
• Resolve disputes, constrain/remove problem members
• Communicate with customer care
• Create online or offline events to drive interest and engagement
• Establish possible online or offline media to improve the quality of the community• Online editorial tasks
The post is based in Moscow.

Requirements: You are an active and vocal participant in the world of blog, forum, spurring conversations, creating company/products value by world-of-mouth. A passion of social net works, communities and about connecting people is essential.

An ideal candidate should have:

• 3+ years of experience in online community development
• Exemplary communication skills in online environments, on blogs, and as a moderator or facilitator of online forums
• Proven track record in translating customer feedback into product and customer communication and improvements
• Exemplary written communication skills, particularly in relation to online communities, blogs, and as a moderator or facilitator of online forums
• Ability to successfully interact and build relationships with key customer audiences
• An evangelist, someone to listen to clients and get problems fixed quickly
• Ability to translate technical explanations into layman's terms. An understanding of web development and web functionality, to be able to explain processes to user
• Ability to work across a cross-functional team that includes product management, marketing, engineering, editorial, and public relations
• A native Russian speaker with fluent written and oral English

If you have passion for the web and love fast evolving work places, send your CV to recruitment-east-europe@yahoo-inc.com !

Желающие получить наверняка привлекательную и перспективную должность могут отправить своё резюме на recruitment-east-europe@yahoo-inc.com или обратиться к Алишеру Хасанову.

Сам Алишер, менеджер коммуникационных проектов Rutube и сетевой аналитик, так комментирует выбор Flickr и Del.icio.us в качестве "флагманских" сервисов для продвижения в России: "Выбор был достаточно очевидный, ведь это - наиболее известные в России Yahoo-сервисы. Flickr имеет некоторое количество постоянных пользователей-россиян, включая платников, а Del.icio.us - просто самый популярный сервис такого рода в мире. Правда, есть мнение, что основным мотивом прихода Yahoo! в Россию является желание показать акционерам, что компания продолжает развиваться, расширять присутствие на различных рынках."

"В ближайшее время не следует ожидать какой-то особой активизации компании на нашем рынке", - считает аналитик. - "Новому менеджеру будут поставлены определённые задачи, скорее всего, на год, и по результатам его работы за этот период и будут делаться выводы о перспективности дальнейших вложений в продвижение сервисов Yahoo! в России."